Starting An Online TV Studio With A Little Budget To Promote ...
Introduction
The world of broadcasting is in constant change and now we are in a position where small business firms can opt to do what large business firms had done previously. There is no need of a big budget. With just few hundred dollars you can start your campaign.
The idea that I am talking about is of online TV shows. People are no longer restricted to their boring shows in the normal TVs. They are looking for new creative and informational shows on the internet, luring in the small business firms.
These business firms are setting up their own studios from where they produce their shows. These shows can be anything like informational, how to do guide or educational. It depends on the goal of the firm. The show can also be used as a promotion to various products.
Chances for entrepreneurs due to change in technology
The internet has increased in speed with an increase in the processing speed of computers. In modern time better software are provided which were unaffordable to the average man in the beginning. This is clearly an indication that you have better opportunities to promote your business. In this case, you have better opportunities to promote videos online i.e. streaming of videos online.
Creating a TV studio
Below is written my experience on creating an online TV studio with very less budget. I have written this portion in a simple manner so that most of you do not have to strain your brain. If you are familiar with few technical words then it will do you good and if not, you will understand it in the end.
In the beginning I had a Celeron system which was second handed. It had 2.6GHz, 1.5GB Ram with Windows XP. Later I upgraded to Mac G5 (Tiger). The Mac operating system worked efficiently. ?
Two video capturing devices were used by me. Among them one was a webcam which was of high quality and the other was a normal video recording camera so that I am not restricted only to my home but can record videos outside my home too.
For my reading purpose I bought two reading lamps which made my vision more clear.
When I started, I used a freeware version for video editing. It works just fine. But later, I bought another video editor that works on my Mac OS. Currently I am using iMovie with Final Cut Express to do the work and they are excellent tools.
If you are a Windows user then you have a whole lot of freeware to choose from. The reason I chose the above mentioned software is because I had Mac installed in my system already and I didn?t wanted to change it and go all over from the beginning.
Finally, you need a broadband connection that is not too slow, a tripod and a course on online video streaming. You can choose a free hosting site like Youtube, or you can opt for a paid site to stream your videos.
I opted for a paid site because it allowed me more features than a free site. I had control over my videos and its various parameters. Moreover I didn?t want other company?s logo showing on my videos.
So, all you need is a computer, internet connection, course in video streaming, webcam and a website to show your works to the world.
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