Pilla Creative Marketing Announces an Arts and Entertainment ...

New York, NY (PRWEB) August 24, 2011

?The arts have special needs, and opportunities, when it comes to marketing themselves on the internet,? said Michael Pilla, founder and Creative Director of Pilla Creative Marketing. ?We started this new division to help these companies take full advantage of these opportunities.?

?The audience relationship has changed,? Mr. Pilla continued. ?It used to be that all they could do was buy a ticket and applaud, or not as the case may be. The internet is allowing them to become active participants. We create campaigns that enable arts and entertainment organizations to engage with their audiences before the curtain goes up and long after the doors have closed.

?We?ve created event-specific websites that extend the art and entertainment experience to the online world, as well as social media campaigns that allow these organizations to reach, and keep, a wider audience.?

PCM Arts has had clients on and off Broadway as well as community theatres and festivals, Manhattan Theatre Club, The Williamstown Film Festival in Williamstown, MA and The Arts Project of Cherry Grove in Fire Island, NY among others.

Pilla Creative Marketing is a boutique interactive marketing firm focusing on website development and social media marketing.

As a creative director, internet marketer, graphic designer, illustrator and entrepreneur, Michael Pilla has built his career achieving business objectives through the targeted use of art and technology for clients the arts, entertainment. real estate, professional services and a host of small businesses.

Michael has been working the ?net since its beginnings. He served as an Associate Creative Director for the Sponsorship Group at the iconic iVillage.com, where he created interactive advertising for Fortune 100 companies including Clinique, CompUSA, Ford, Fuji Film, and PNC Bank. He next brought his talents to ModemMedia, working on IBM, GE, and the development of IBOL (Investment Bankers Online) portal for USB Warburg.

A sought-after speaker on the power of Internet marketing, Michael has spoken at events for the Westchester Business Council, Manhattan Chamber of Commerce, the Arts and Business Council of New York and Yonkers Partners in Education. He has also taught internet and design courses at Pratt Institute, Pace University and Mercy.

Source: http://www.dedyng.com/blog/pilla-creative-marketing-announces-an-arts-and-entertainment-division.php

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