Opening the Book(Book) on Twelve South: between the covers of a Mac-exclusive accessory maker

bookbook prototype

The year is 2009. In history books, it'll widely be recognized as the year that most of America -- heck, the world -- would prefer to forget. Job after job was lost, bank after bank fell, and humanity as we knew it plunged into "the worst recession since the Great Depression." It's also the year that Palm attempted a comeback with webOS, and as it turns out, the year that yet another accessory company was born. While such an occurrence may be forgettable on a macro scale, economic researchers and lovers of technology alike have reason to take notice -- and, indeed, ask questions. So, that's exactly what I did.

Beyond growing a technology startup in a me-too field during the worst economy that I've personally been a part of, it's also not often that I find compelling consumer electronics companies far outside of New York City and San Francisco. Twelve South just so happens to be located in a nondescript nook in Mt. Pleasant, South Carolina -- just a beautiful trip over the Arthur Ravenel Jr. Bridge from historic Charleston. Three years after its founding, the company now fittingly counts a dozen employees on its roster, and despite entering a market flooded with iAccessory after iAccessory, it has somehow managed to grab its own slice of an increasingly large niche. As with all good success stories, this particular outfit has plenty of twists, turns and run-ins with Lady Luck to tell about; for those interested in seeing how the "stay small" mantra is keeping Twelve South firmly focused on the future ahead, take a peek beyond the break.

Continue reading Opening the Book(Book) on Twelve South: between the covers of a Mac-exclusive accessory maker

Opening the Book(Book) on Twelve South: between the covers of a Mac-exclusive accessory maker originally appeared on Engadget on Wed, 23 May 2012 12:45:00 EDT. Please see our terms for use of feeds.

Permalink   |   | Email this | Comments

new hampshire primary results ron paul molly sims hostess brands nh primary david crowder band

Tivoli's Gorgeous Tabletop Radios Now Stream All Your Digital Music via Bluetooth [Audio]

Known more for crafting well-designed, well-engineered products more than being on the cutting edge of technology, it's no surprise that Tivoli has been hesitant to join the streaming audio party. But the company just announced the availability of the Pal BT and Model One BT radios, which both come equipped with Bluetooth streaming capabilities. More »


photo of whitney houston in casket carrot top george huguely whitney houston casket photo match play championship the national enquirer marie colvin

Generator Transfer Switches, Generators - Understanding Generator ...


by Rick Oros
Send Feedback to Rick Oros
Request Reprint | Print | About Author | Report Problem | Tweet This

Generator Transfer Switches, Generators More Details about Generator Transfer Switches, Generators here.

Today, more and more homes are incorporating generators when the homes are built or as a retrofit project. This is driven, in part, by an increased reliance on items that need electricity. For instance, some areas no longer permit wood burning fireplaces because of air quality issues, meaning a gas fireplace (often with an electric starter) is the only solution. Stoves, too, are often either electric or use electric starters. Because so many products require electricity today, a whole house generator can come in handy whenever the power goes out as you will not be left in the dark or without heating and cooling. A whole house generator is especially invaluable in the event of emergencies or long power outages, as it can allow you to stay in your home when you otherwise might need to evacuate. When you have a whole house generator, however, generator transfer switches may be an important part of your system. What are Generator Transfer Switches

Generator transfer switches are switches that allow you to change back and forth from using your generator to power your home to receiving power from the electric company through the main power line coming into your house. When you make the switch from using generator power to using power from the electric company, it is very important to make sure that electricity does not flow backwards out of your home to the electrical company. It is not designed to do this- electricity is supposed to come in only- and it can be a significant safety hazard to make the switch improperly. A generator transfer switch ensures that everything goes smoothly as you change from one source of power to another. It does this by working in multiple stages, first turning the power off and then switching to allowing you to receive power from the electric company. Using Generator Transfer Switches

It is possible for a generator transfer switch to automatically detect when a change of power source needs to occur. For instance, when you stop receiving electricity from the power company, the generator transfer switch can automatically switch you over to receiving power from the generator. You will need to decide if you want this option when you choose generator transfer switches, but it is a great convenience for many people who do not want to be forced to switch sources manually. No matter what type of generator transfer switches you are considering, however, the electrical codes generally require that generator transfer switches are installed by experienced and qualified electricians who have a license in your area. This means that you should never try to install generator transfer switches on your own without professional help unless you are a licensed electrician. Not only is there a safety risk and a risk that you will not install the switch right, but a self-installed switch is likely also against code. Properly installed generator transfer switches provide both safety and convenience, so if you have a whole house generator, it is time to look into generator transfer switches today.

Learn more about Generator Transfer Switches and Generators at APElectric.Com.

awesome comments

Contact the Author

Rick Oros

More Details about Generator Transfer Switches, Generators here.

Generator Transfer Switches, Generators

Related Articles

Keywords: Generator Transfer Switches, Generators, Guardian Portable Generator

This article has been viewed 11 time(s).

Does this article infringe on your copyright?

It is a violation of our terms and conditions for writers to submit material which they did not write and claim it as their own. If this article infringes on your copyrights, you MUST either call us at 706-866-2295 or send proof of infringement along with the offending article's title, URL, and writer name to

IdeaMarketers.com
Attn: Marnie Pehrson - Copyright Concern
514 Old Hickory Ln
Ringgold GA 30736 USA
If you email us or use our problem submission form, we CANNOT guarantee we'll receive your notice!

?

?

accenture match play fat tuesday king cake george washington carver mardi gras fun. hepatitis c symptoms

Generator Transfer Switches, Generators - Understanding Generator ...


by Rick Oros
Send Feedback to Rick Oros
Request Reprint | Print | About Author | Report Problem | Tweet This

Generator Transfer Switches, Generators More Details about Generator Transfer Switches, Generators here.

Today, more and more homes are incorporating generators when the homes are built or as a retrofit project. This is driven, in part, by an increased reliance on items that need electricity. For instance, some areas no longer permit wood burning fireplaces because of air quality issues, meaning a gas fireplace (often with an electric starter) is the only solution. Stoves, too, are often either electric or use electric starters. Because so many products require electricity today, a whole house generator can come in handy whenever the power goes out as you will not be left in the dark or without heating and cooling. A whole house generator is especially invaluable in the event of emergencies or long power outages, as it can allow you to stay in your home when you otherwise might need to evacuate. When you have a whole house generator, however, generator transfer switches may be an important part of your system. What are Generator Transfer Switches

Generator transfer switches are switches that allow you to change back and forth from using your generator to power your home to receiving power from the electric company through the main power line coming into your house. When you make the switch from using generator power to using power from the electric company, it is very important to make sure that electricity does not flow backwards out of your home to the electrical company. It is not designed to do this- electricity is supposed to come in only- and it can be a significant safety hazard to make the switch improperly. A generator transfer switch ensures that everything goes smoothly as you change from one source of power to another. It does this by working in multiple stages, first turning the power off and then switching to allowing you to receive power from the electric company. Using Generator Transfer Switches

It is possible for a generator transfer switch to automatically detect when a change of power source needs to occur. For instance, when you stop receiving electricity from the power company, the generator transfer switch can automatically switch you over to receiving power from the generator. You will need to decide if you want this option when you choose generator transfer switches, but it is a great convenience for many people who do not want to be forced to switch sources manually. No matter what type of generator transfer switches you are considering, however, the electrical codes generally require that generator transfer switches are installed by experienced and qualified electricians who have a license in your area. This means that you should never try to install generator transfer switches on your own without professional help unless you are a licensed electrician. Not only is there a safety risk and a risk that you will not install the switch right, but a self-installed switch is likely also against code. Properly installed generator transfer switches provide both safety and convenience, so if you have a whole house generator, it is time to look into generator transfer switches today.

Learn more about Generator Transfer Switches and Generators at APElectric.Com.

awesome comments

Contact the Author

Rick Oros

More Details about Generator Transfer Switches, Generators here.

Generator Transfer Switches, Generators

Related Articles

Keywords: Generator Transfer Switches, Generators, Guardian Portable Generator

This article has been viewed 14 time(s).

Does this article infringe on your copyright?

It is a violation of our terms and conditions for writers to submit material which they did not write and claim it as their own. If this article infringes on your copyrights, you MUST either call us at 706-866-2295 or send proof of infringement along with the offending article's title, URL, and writer name to

IdeaMarketers.com
Attn: Marnie Pehrson - Copyright Concern
514 Old Hickory Ln
Ringgold GA 30736 USA
If you email us or use our problem submission form, we CANNOT guarantee we'll receive your notice!

?

?

obama state of the union 2012 2012 state of the union address jorge posada maurice sendak state of the union sotu boehner

Tips Concerning How To Combat Joint disease Very easily

Arthritis affects several individuals who are searching for ways to manage their problem. Many situations of joint inflammation aren?t curable, however, you can protect against and treat it. The next post will provide you with guidance to do exactly that.

Let your doctor check out inadequacies. When you find yourself lower on nutritional vitamins or vitamins you may have a rheumatoid arthritis flare up. Possessing this checked regularly can help lower the risk of soreness, due to the fact you?ll be able to sustain wholesome levels.

Have your vision examined routinely in case you have been clinically determined to have rheumatoid arthritis. This disorder provides the possible ways to affect the eyes, contributing to loss of sight. For those who have any signs or symptoms like pain, swelling, fuzzy sight, or improved light-weight sensitivity, this may be a forewarning signal. Be sure you continue to be in contact with your personal doctor and ophthalmologist for methods to treat eye issues connected with joint inflammation.

Though it must only be thought to be a last option inside the a lot more extreme instances, should you be at your wits finish when it comes to the discomfort of your respective arthritis, confer with your medical professional regarding the possibilities of surgical procedures. There are many options with joint surgical procedures plus they provides respite from ache, improve flexibility and possess been profitable with a lot of patients.

If you struggle with the impact of arthritis, there are many different resources and sources that will make it easier to conduct certain activities. There is no need to look at specialized retailers to buy these items the majority are now simply being designed to be ergonomic. Writing instruments, can openers, knives, and compartment manages are typical manufactured in a different way now to make them user friendly for everybody.

You have to consistently get ample quantities of sleeping, and therefore might require you to consider an occasional nap. Sleeping for a while the same time frame each day can be extremely useful in reducing arthritis pain.

It is possible to stay away from problems with joint disease inside your knee joints by preserving a great excess weight. If you?re carrying close to a little extra weight, you?re adding more pressure on the important joints. Joint damage speeds up, and soreness elevates with a lot more pressure. Begin shedding pounds today to avoid future arthritis pain.

In case you are dealing with arthritis, carry out some activities within the water. These routines are perfect for stretches your muscles and joint parts in addition to being comforting to your important joints.

Should your Body mass index is previously mentioned 25, bring it to lessen the quantity of strain in your joints. A good couple of unwanted pounds may add unneeded anxiety to your joint parts leading to soreness and much more harm. As being an extra good, handling weight results in quite a few other benefits.

Take in plenty of healthy proteins. If you have rheumatoid arthritis, your body needs a lot more healthy proteins than just before. In case you are a vegan, it is actually specifically significant for you to discover wholesome types of health proteins, and consume them regularly to stop ache and irritation.

Walk as soon as you try to eat meal. Choosing a standard go walking soon after dinner can assist you feel good and provide more electricity throughout your night. Consider strolling with another person within your loved ones or with a close friend. This may cause the go walking more pleasurable, and you?ll acquire some great dialogue in as well.

When designing your software for joint inflammation treatment method, it is vital you have a dynamic strategy. There are many joint inflammation patients, and guy different kinds of arthritis, which means no two therapies are going to be equally. You need to have an emotional catalog of the readily available treatment options and attempt them till you find a blend of remedies that work for you.

You may already know, if you?re a long-term rheumatoid arthritis individual and from reading the start of this article, rheumatoid arthritis can make it hard to go about everyday jobs. Should you be an joint disease victim, with a little luck this article has demonstrated you anything you can attempt to deal with your condition and start lifestyle greater.Advice For Joint disease Affected individuals To Follow Along With

Annually, millions of adult men and women struggle to manage the pain and discomfort of joint inflammation. Joint inflammation causes it to be hard to completely move your joints without the pain. Thankfully, the ideas and ideas incorporated in this article provide comprehension of alternative methods to have with joint inflammation.

Start treating intense rheumatoid arthritis the minute you are identified as having it. Even though arthritis is incurable, you can ease a number of your pain along with other signs or symptoms sooner by searching for treatment quickly once you are identified as having the condition. Early treatment method also entails seeing a medical doctor, getting clinically diagnosed, and utilizing the drugs you?re suggested.

Situations for example osteoarthritis may possibly warrant an evaluation having a medical professional about the potential of electric activation. Electric powered excitement not simply calms inflammation, but may also ease soreness.

Arthritis affected individuals have experienced some positive results in alleviating discomfort by participating in very low-effect exercises, like swimming and strolling. If working out scares you in your issue, talk to your physician very first.

Swap among hot and cold cures. When your joints have been above-taxed, using chilly and very hot provides alternately can reduce ache and decrease puffiness. Don?t overdo these treatment options, however, since you can get much more concerns in the future. Try out at most 2 times per day.

Yoga exercises exercise routines are good for joint disease. Yoga is effective for relaxation, joints versatility and extending muscle groups. You could find empathetic other victims by enrolling in a yoga course. Yoga and fitness will even allow you to relax and help you speak to your system.

Choose the best workout routines for your specific condition. Some exercise routines could be hazardous. Sporting activities like cycling, strolling, or fishing are better selections for you than sports that need precise palm maneuvers, like golf.

In case you are developing a house and you will have joint disease, make necessary modifications. Rest and speak with your contractor to produce a checklist. Doing small modifications such as these can ease your soreness to make life easier.

Remove old shoes or boots, specifically should they be showing clear signs and symptoms of use. By wearing older footwear, you increase the level of stress in your joint parts, therefore giving you tiny assist and luxury. When this is the scenario, it really is time for first time footwear.

Ingesting treats is a great method to offer your system with nutrients and vitamins, even whilst joint disease can be trying to damage every day. Stick with healthful treat alternatives such as seeds, nuts, many fruits or shop-bought snack foods like natural proteins cafes. Snack foods that happen to be wholesome provides you with that drive to maintain moving without having analyzing you downward with sodium and glucose.

Resistance training is a wonderful way to construct the muscle tissues which support your joint parts, assisting to lessen soreness due to arthritis. Modest to a lot more intense strength training can boost your bodily nicely-becoming, emotionally charged problem and functionality around the long term. Training for strength will not be for speedy pain relief, but alternatively for your personal long-term ability to manage rheumatoid arthritis.

Remember to keep a detailed vision for first time joint disease treatments. Medical doctors tend to be reluctant to try out a new remedy on an affected individual except when what they?re already doing is utterly declining. In the event that some thing is just not working for you, inform your medical professional and discover if he changes your remedy.

The recommendation provided on this page must allow you to, since it has others, in increasing the caliber of their lives. Fortunately that through taking action you may overcome your pain and reduce your joint inflammation-relevant signs.

If for any reason you fancy added points about joint pain relief take a look at Joannie L. Lyerla?s site there?s plenty of information not detailed in this article, find those details on Author?s site to uncover supplementary information.

houston weather dwyane wade magic mike trailer the night they drove old dixie down levon oklahoma city bombing robbie robertson

CrunchFund Took A Stake In Tumblr, Buying From Existing Investors

karp mgToday at TechCrunch Disrupt, CrunchFund's MG Siegler took the stage to interview Tumblr CEO David Karp. But not before disclosing that his fund was now an investor in the New York City-based blogging platform. Neither provided further details of the investment on stage, but we've been able to find out a little bit more about the CrunchFund's stake in Tumblr. For one thing, the CrunchFund investment wasn't part of a follow-on round or a new fund raise for Tumblr, but a purchase of common stock from some of Tumblr's early-stage investors. And while it isn't taking a huge stake in Tumblr, relative to the startup's overall investor base, the investment has been described as "significant" to CrunchFund, which had raised $20 million before launching.

school closings top chef texas rail gun harrisburg great pacific garbage patch ben affleck and jennifer garner google privacy changes

gumberoo5112 - For patrons Sake Be an Moral Online Host

You simply ought to be certain that you happen to be established which you can get everything you require when you have to have it. Picking out an internet web hosting supplier that can reply your requirements and demands is commonly not an easy activity since you?ll really need to take into consideration several details before signing up for their products and services. Additionally they know the way various those schedules is often.

There are actually various varieties of hosting. In the function they offer cheap internet hosting or undoubtedly are a free internet host, they must explain in depth exactly what can be an suitable inode usage limit. So, you may require a room on-line to established up your online store. Some web hosting companies would require you to become a client ahead of you?ll be able to get in touch with support. As a result, the internet hosting assistance could have extra leeway with regard to its partnership with sites revealed by way of it. These high-tech info centers have superb back-up amenities which are considerably more secure than something any office would have on their web-site. Each day we see a completely new web-site staying start. You must require notice of points of every prepare mainly because that?s what make a plan different from a further. Relatively than retaining monitor of the slew of different account names and passwords, you?ve effortless entry in as couple clicks when you can consider. Cheap internet web hosting solutions are quite well known amid the consumer. It truly is a instance of ?watch this space? for additionally developments; as the desire for knowledge centers will undoubtedly keep on to surge, stress from all sides will preserve the operators eager on green innovations to be certain that services such as dedicated internet hosting and cloud computing are sustainable. Its will work just like a bridge concerning shared and devoted internet hosting. This will give a substantially larger level of benefit than a daily internet hosting internet site can offer. You will find effectively two strategies to go about organising and internet hosting your web site. Website web hosting possibilities are of two types, paid out and totally free internet hosting. But there are several very good factors that make dedicated servers search attractive. Early 1990?s onwards, we have now viewed how this ?odd? pondering turned possible, plus a runaway hit. If you make use of a web site builder or have a site designer host your internet site, you can expect to usually fork out excess for every additional internet site (or just about every more batch of internet sites). In cases like this, you may check out an technique that actually works for a lot of men and women inside a wide array of buying situations. Windows internet hosting supports this facility for your consumer pretty correctly and allows the user to create wanted alterations with no difficulty in any way. Within this report I?ll reveal to you 4 excellent recommendations to choose the ideal very affordable internet hosting supplier. When signing up using the web hosting enterprise it?s going to request which kind of account. Green internet web hosting will be the response for the environmental woes that have been highlighted by watchdog teams and politicians in recent times. When searching for an internet host, test into their community infrastructure as this really is what reliability, operation and protection are in the end based upon. While you can definitely now see, little organization web internet hosting is without doubt one of the very best financial selections you can also make. There isn?t any really need to join some large bundle although. Not surprisingly, this would mean that they ought to invest in 1.

The web hosting offer happens with endless space for storing, endless bandwidth, and limitless email accounts, and many others. Without the need of being aware of it, numerous projects may be done automatically and this can certainly enhance productivity for virtually any on-line company. And since it is a cloud technique, which means there exists Loads of information and information saved during the cloud. With this day and age, a business site is more than just an edge, but a requisite for firms. Something that all of your guests will appreciate you for.

The existence of the custom-made e-mail address can help in giving the website a specialist contact, that will more more enhance your sales opportunities and so, more moneyIf you are the variety which is generally looking for ways to lead towards saving the surroundings, you then are going to be stunned to learn that FatCow webhosting servers are driven by winds, which suggests it can be really eco-friendly and lasting. A person can discover themselves with a huge adhering to without even knowing it. You are going to want quite a bit of technical expertise to operate an internet site on the VPS. In producing and maintaining these sites, online web hosting products and services play an immensely significant role. Managed and unmanaged focused server hosting arrive at distinct selling prices and various ranges of required server management. I will be referring to key areas of one?s business, which might be normally examples only. 9 percent features, you are able to rest assured that an active domain over the company?s server is 1 that could constantly be all set for viewer eyes come rain or shine. This sort of internet hosting is surely an productive way of internet hosting because it balances the load means and electric power so buyers will benefit from constant and continual connectivity. So what are the Attributes. In order for men and women to be able to use this then it requires a potent and excellent net website, hence internet web hosting but improve with it. In case you are the kind of person who desires to know that every single time you have a issue or worry about your web hosting, it might be worthwhile to appearance into your more solutions of entirely managed internet hosting. You?d probably really need to use a devoted server when you might be the sole just one applying that specific server. This implies extra work with your half when you have numerous duties in taking treatment of your server. Taking into consideration every one of the above talked about good issues, it will not be an understatement to assert that cloud web hosting is absolutely the wave of your upcoming for online organizations. Having this kind of services alternatively than getting absolutely free world wide web hosts enable you to mature not just your organization. In addition, in case the server room provided by your shared internet hosting provider isn?t enough in your internet site, you could swap more than to virtual personal servers. Deciding on your web internet hosting enterprise is typically reasonably complicated. You are able to ambigu the shared internet hosting accounts, because it is stable and responsible with greater density. SSL certification may be very essential for almost any on the web credit card transactions and you have to take a position for it whenever you start providing these solutions. With this variety of hosting you will be supplied a reserved volume of server means (memory, etc. You enter the title you want, such as maryjaneswebsite (no areas), then choose com or web or org or any of the quantity of extensions. These cluster of servers are connected with a fully redundant network consequently decreasing the chances of downtime. Root AccessMany dedicated servers give you root access this means you can handle all aspects of your server. five GB for diskspace, 64 MB for RAM, only 100 GB to the bandwidth, and might be set up in five minutes. There isn?t any concealed costs and you also also can pick out a plan by which you might fork out for that which you use a you would not have to spend any flat exorbitant month to month lease.

kaye stevens michael jordan engaged kid cudi notre dame football breedlove florida state football florida state football

MOBILE MMOS, Massively Multiplayer Online Games | My Business ...

Massively multiplayer online (MMO) are online games ensuring that a large number of people can play the identical game at once in what is referred to as a persistent world. Even when one player or more log off from a game, the game continues even in their absence. When users get to log on again they will find that certain aspects of the game have changed and they have to adjust accordingly.
Initially MMOs were played using personal computers, though as time has gone on it is now possible to play these games on a mobile phone. Thanks to improved mobile connectivity and the rise of the Smartphone which offer increased display capability, faster data transfer speeds and increased processing power online gaming developers now have mobile MMOs that can be played on various devices.
Today mobile users are able to enjoy different mobile massively multiplayer online games. Unlike modern devices the earlier mobile phones were limited in their capability and graphics which couldn?t allow for online games. Today the games range from very simple and straight forward games to complex games that can keep a player on their phone or tablet for quite some time.
Mobile MMOs are divided into the two groups; traditional and casual games. Casual games are mainly played for a short period of times and focus on a single game. There are some however that involve many players but are still based on simple short games. Some of these games can be downloaded with a simple application whereas others are played in the browser.
The traditional games are drawn from the PC-massively multiplayer games. They are identical copies of what one would play online on their computer. This allows players to continue playing their online games since they can log on from their mobile device. This was initially not possible with earlier mobile phones due to the limitations they had with graphics and other functionalities. Modern mobile devices such as tablets and Smartphones are able to produce similar graphics to those offered by personal computers.
Mobile gaming is on the rise and with an increase in the demand for mobile devices such as smartphones and tablets it is likely that this industry is set to grow. Indeed there has been an increase in the number of game developers for mobile systems and they seem to be growing rapidly and trying to integrate with other applications such as Facebook. It is estimated that those that mobile gamers spend at least half an hour daily this in translates into profits for those developing gaming applications.
Also important to note is that those in developing countries tend to use mobile phones more frequently than they do personal computers. Most of them have fairly big populations, and as a result the trend of MMOs is likely to grow in these regions giving a boost to the mobile gaming industry. It is likely that in coming years the mobile phone gamers with exceeding those that traditionally play online games on their PCs.

andy roddick rob dyrdek oberon donald driver donald driver robin thicke mariana trench

What is Branding (and How Does Your Business Do It?) | Social ...

What is branding? And what can we learn from how customers interact with brands today? Most marketers have never thought of digital as a space to build a brand. But branding is everything in today?s digital world; and digital branding experiences is a recurring business. It never hurts to make a good impression, but for brands to remain?relevant in the digital era, it?s much better to find a way to engage with customers?than to talk at them. Engagement creates customers--not just through social media,?but across the entire digital channel. Whether a customer is entering a contest, ?liking? a brand on Facebook, or even watching a video on YouTube?brand engagement increases awareness and sales. Here are five ways to create effective branding for your business.

Develop a Brand Voice: All businesses need a brand presence to get, keep and build your customer base. The first step is to use word-of-mouth advertising to drive awareness and traffic to your social media pages. Share your expertise to enhance your reputation and build credibility.

Highlight a key benefit: What differentiates your product or service from that of your competitors? If you have an advantage over your competitors, or if your product or service has a unique benefit, you need to use it. Figure our what your top features are, what type of content resonates with your audience, and highlight them to target potential customers, raise awareness and get attention.

Be Engaging: To make an impact, your brand needs to be engaging. Providing a customer experience is about having a dialogue. Respond to people talking about you and your brand. Start and join conversations. Be authentic, genuine and real. When you have a dialogue with a customer or prospect, the more likely your customers and prospective clients will perceive you as an approachable and personable brand.

Be Transparent: Be truthful and honest, even when it?s difficult or inconvenient. When you maintain an open dialogue with your customers and keep them informed at all times, you?ll earn your customer?s trust and commitment to your company. When you show that you?re supporting the customer, you?ll build a network of supporters that will impact your business.

Keep Your Brand Memorable: You never get a second chance to make a good first impression. Some customers look to digital brand experiences for customer service. So when a customer contacts your business, make sure you provide service with a smile. Listen and support the customer so they know you sincerely care about their needs. If you want to take it a step further, reward the customer by developing specific campaigns so you can retain the most valuable ones.

Adding it all up, it quickly becomes obvious that customer brand engagement creates customers. The best companies today understand that we are living in an era where a customer?s perception of a brand isn?t formed in reaction to a message, but through a series of experiences over time. Ultimately, it?s a dialogue of interactions that?s stunningly effective when done right. As Jeff Bezos, Amazon?s CEO, has been known to say: ?Your brand is formed primarily, not by what your company says about itself, but what the company does.? Branding not only matters - it drives results to the bottom line.


?

Alex Hisaka works in Marketing at?Desk.com. You can find her on Twitter at?twitter.com/alexhisaka

neurofibromatosis steve jobs fbi file suge knight obama birth control mortgage settlement macauly culkin joe namath